Winter doesn’t mean you can skip hydration—if anything, your skin needs it more. Many people assume cold weather reduces the need for moisturising, but the opposite is true. Winter is often when skin changes the most: it can become dry, flaky, irritated, and even sore. In some cases, small cracks or rough patches can appear.
This happens for a mix of outdoor and indoor reasons. Outside, cold air, wind, and low temperatures increase dryness. Inside, heating lowers humidity and dries the air even further. Add frequent hand-washing and fewer water-rich foods in your diet, and it’s no surprise that not only your face—but also exposed areas like your hands—feel tight and uncomfortable.
So what should you change in your routine to keep skin looking fresh and feeling comfortable? The answer is simple: increase hydration and support your skin barrier.
If you’re worried hydration will “freeze” on your skin, don’t be. Skincare doesn’t turn to ice on your face. With the right moisturising products and a slightly richer routine, your skin can stay protected, calm, and healthy throughout winter.
Here are a few steps you can incorporate into your day and night beauty routine:
Day routine:
Winter skin still needs two essentials every morning: hydration and sun protection. Cold weather doesn’t block UV—UVA rays are present year-round, even on cloudy or overcast days—so daily SPF remains non-negotiable.
Pure Skin Glow Revival Day Cream SPF50+ combines moisturising care with broad-spectrum UVA/UVB protection, making it a practical winter daytime step—especially if your skin feels dry, sensitive, or easily irritated by wind and temperature changes.
Why it works well in winter:
This formula includes:
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Hyaluronic acid to support hydration and comfort
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Niacinamide to help support the skin barrier and improve the look of uneven tone
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Tranexamic acid to help improve the appearance of discoloration and dullness
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Phospholipids to support barrier function and a lightweight, fluid texture
It absorbs quickly with a smooth finish, so it works well under makeup and doesn’t feel heavy.
How to use: apply every morning as the last step in your skincare routine before going outside. Reapply during the day if you’re outdoors for extended periods (especially at higher altitudes, such as in the mountains).